We have chosen the words "Think Pink" and created this bracelet to be in pink, to fight for the 1 in 8 women who battle breast cancer everyday. Zeta Tau Alpha Lambda Alpha chapter strives to raise money and awareness each day until the 1 in 8 is none in 8. Last year our chapter, Lambda Alpha at Sacred Heart University, raised over 20k for Breast Cancer Education and Awareness, and our goal is to exceed this! Set Kindness in Motion The cycle of kindness starts with you. It's why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. Connect your bracelet to get started!