This bracelet is a symbol of hope and support for the children and families at St. Jude Children's Research Hospital. " For the Kids " represents the shared commitment to helping ensure that no family ever receives a bill for treatment, travel, housing, or food, so they can focus on what truly matters: their child's health and recovery. With every bracelet sold, 25% of the profits will be donated back to St. Jude , allowing you to make a meaningful impact in the lives of those who need it most. Wear it proudly, knowing you're part of something bigger—because every child deserves a chance to live their brightest future. Set Kindness in Motion The cycle of kindness starts with you. It's why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. Connect your bracelet to get started , and to get a lifetime warranty for your Little Word bracelet!