Ideal for blonde hair, this dual-force shampoo instantly neutralises yellow tones and repairs damage. Boasting max-strength violet micro-pigments, the expert Clean Blonde Damage Rewind Shampoo delivers visible results, effectively eliminating brassiness. With the brand€™s unique with Opti-PLEX"¢ technology, this purple shampoo also strengthens hair, reconstructs bonds and smooths cuticles.