Stock up and save with this 1000ml Shampoo by Joico. Crafted with naturally sourced ingredients, it leverages the benefits of superfoods like beetroot extract and raspberry seed oil to help maintain your hair's colour with gentle, nourishing care. The INNERJOI™ Preserve line, enriched with raspberry seed oil and beetroot extract, is specifically designed to combat fading and keep colour-treated hair vibrant for longer. Key Benefits: - 90% naturally-derived ingredients* Helps extend the life of color-treated hair Gently cleanses without harsh chemicals Free from SLS/SLES sulfates** Protects up to 83% of your color*** *In compliance with Global ISO 16128 standards, 90% naturally derived indicates that at least 90% of the formula is composed of plant and mineral-derived ingredients and water, minimally processed. **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate ***After 10 washes, when used with Shampoo, Conditioner, and Protective Milk. Beetroot Extract – A natural, versatile ingredient that helps defend against color fading. Raspberry Seed Oil – Rich in essential fatty acids, Vitamin E, and linoleic acid, this oil nourishes and protects. Vegan Protein – Derived from pea and vegetable sources, it mimics the hair's natural proteins to strengthen and support.
