Why is it so special? Formulated to cleanse and support baby's delicate skin barrier Infused with emollients and moisturizers to help replenish and maintain skin hydration Enhanced with premium cotton for softness + 100% plant-derived, plastic-free fibers Designed for diaper changes, hands, and faces, The Soft Wipe is safe to use on all external areas of baby's delicate skin Up to 30% larger than other brands, so you can tackle bigger messes with fewer wipes Available at our NYC and Atlanta boutiques.