Scottish Gaelic for "red", RÙADH (pronounced "roo-ah") is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. High rise straight leg crafted in heavyweight rigid Japanese denim designed to get softer and more comfortable with age and wear. Classic 5 pocket detailing with RÙADH signature triple beltloops at back waist and semi-precious gold hardware.
