Scottish Gaelic for "red", RÙADH (pronounced "roo-ah") is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. Ultra-high rise fitted slim straight leg in power stretch denim — a super comfortable denim that only gets softer with age and wear. This fit creates a fresh and flattering proportion that is fitted through the waist, hip, and thigh to create an elongated silhouette.
