A rich, hydrating balm containing squalane, shea butter, almond and avocado oil, giving ultimate lip nourishment and a natural plump. Formulated with a UV filter for lip protection throughout the day. Why it's loved: • Powerful hydrating treatment • UV filter for aging prevention • Long-term results peaking at 30 days' use • Tingle-free natural plumping The research*: • 100% said their lips felt more hydrated • 83% said the hydration was intense • 94% said it gave a natural plump • 100% said it improved lip texture • 100% saw a visible plump • 100% would recommend this product • 100% said the hydration was powerful *In a consumer study of 19 women using the product