Scottish Gaelic for "red", RÙADH (pronounced "roo-ah") is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. An organic inspired silhouette with bold full sleeves that recreates a sculptural, subtly tailored silhouette in rigid regenerative cotton denim. The Constance jacket is a RÙADH best seller featuring a signature semi-precious branded gold hardware and is handcrafted in LA at Saitex a 4.0 smart factory in Los Angeles.