Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits. Benefits: Locks in and extends colour Colour lasts longer Colour protection for up to 24 washes Improves vibrancy and shine Key Ingredients: Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair's resistance to combing. How to Apply: Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated. 8.4 oz./ 250 mL
