Virtue® Curl Shampoo is a rich, nondrying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. What Makes It Different: Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life. Ideal For: A broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair How to Use: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients: Water-Soluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. Vegetable-Derived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays. Tips: Curly hair naturally tends to be on the dry side, so shampooing just 1-2 times a week is recommended. (For medium to thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh. 8 oz./ 236.5 mL
