An exclusive collaboration with Matthew Williamson, master of colour and pattern. The energy of the great outdoors, beautifully captured. Peacock prints are one of Williamson's signatures, so of course, they had to feature on a set of towels and we love the majesty the motif of feathers brings to them. By buying cotton products from John Lewis & Partners, you're supporting more sustainable cotton farming through the Better Cotton Initiative. BCI is a not-for-profit organisation which exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector's future. BCI works with partners around the world such as WWF, Solidaridad and Cotton Connect to train farmers to produce cotton more sustainably. Better Cotton is sourced via a principle of "mass balance" and is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.
