When we least expect it, life hits us with an insurmountable challenge. But you are not defined by your circumstances. You are defined by your strength. Wear this bracelet as a constant reminder of what you're made of. 25% of net proceeds from the sale of this bracelet will help the American Cancer Society provide life-saving research, treatment and care for people living with cancer and their families. Set Kindness in Motion The cycle of kindness starts with you. It's why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. Connect your bracelet to get started , and to get a lifetime warranty for your Little Word bracelet!