Jeff is a pal and frequent presence in the Atlanta shop. This book is all about shifting the perspective of our organizations to focus on people, rather than the other way around. Jeff has worked with enough local institutions (like the Atlanta Braves and Chick-fil-A to name a few) to have seen this in action — the way he tells it, the healthiest organizations are more concerned with becoming raving fans of their customers than with convincing those customers to become raving fans of the organization. The book outlines what this looks like in practice: how to work FOR your customers, FOR your team to help them reach their full potential, FOR your broader community, as well as FOR yourself. And even if you're not running a business, you may find some helpful advice in here — it's subtitled "a growth strategy for work, an even better strategy for life."
