Show off your natural grey, white or light blonde hair with L'Oreal Professionnel Serie Expert Silver Shampoo, this toning purple shampoo neutralizes the hair. Enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones and softens the feel of hair. Please note: This product contains colouring agents, follow product instructions carefully.