Amour Propre – A strong feeling that a person has of their dignity and self-worth. It's that state of truly valuing who you are as a person and not about what you do or what you have. We can only love others as much as we love ourselves. Feeling good about yourself might start with a classic and cool frame you'll want to wear every day. That's Amour Propre . We wanted to create this '60s-inspired frame to make you feel your best. It's as simple as that.