Meet Zoe and her sisters: Named after the amazing women in our company, these lipsticks tell their own story. Individual beauty - individual stories! The Zoeva Velvet Love Matte Hyaluronic Long-Lasting Lipstick has a luxurious, velvety-matte texture that glides onto your lips like a balm, making them look smoother and fuller with next-level, buildable color payoff. Formulated with a hydrating technology that features specially treated Hyaluronic Acid to plump up and nourish your lips from deep within. The texture creates a lightweight film which adapts to the shape of the lips, locking in moisture and promoting a pleasurable application and wear.