For Bond Strengthening and Color Longevity. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicos NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel. Replenishes moisture and builds resilience without weighing hair down, leaving strands soft, shiny, and healthy- looking after each use. Stock up and save with a handy litre bottle!