bareMinerals' Ageless Phyto ProCollagen Firming Anti-Age Cream hydrates skin, reduces wrinkles, and boosts collagen for a plumper skin appearance. Proven to increase natural collagen & skin elasticity, this cream Instantly reduces the appearance of lines*, and lifts and increases firmness in just 1 week**. Contains Phyto ProCollagen taken from the purest hibiscus flowers. This cream is cruelty-free and vegan. *Based on clinical test of 32 panelists **Based on consumer's test of 57 people