The Softest Side of Full Support You want the support of an underwire bra. The wire? Not so much. This bra reimagines our bestselling wire-free design in super-soft cotton so you can have the best of both worlds. MagicLift ® design lifts, shapes and supports without a wire. Super soft cotton materials for cool comfort. Wide, cushioned straps help ease pressure and relieve shoulder strain. Hook-and-eye closure with 3 columns & 3 rows increases with size.