MayDay takes the name from the iconic character in the James Bond movie "A view to kill" and becomes a way to hug hips in an extremely bold way. Inspired by the concept that the navel is the center of the human body and of our gravity, MayDay is a jewel belt that, once worn, tracks hip movements like a hula hoop does. It's an accessory that follows the wavy movements of your body. May Day is a true object d'heart that expresses the concept of multidisciplinarity more that ever and recalls other brand's signature elements like the Elsa's aluminium ring.
