The decision to cultivate a world champion beard can never be taken lightly. A firm commitment to proper care and maintenance is a must. Do what needs to be done and equip yourself with Duke Cannon's Big Bourbon Beard Oil . Made with premium natural ingredients such as apricot kernel, argan, and jojoba oils, it's formulated to soften even the hardest working beards. We even threw in a hint of Buffalo Trace Bourbon in there, because bourbon makes everything better. It doesn't smell like you've had one too many; it has a woodsy, oak barrel scent that most folks find very appealing.