YOUTHLOCK - Beautiful Hair is Ageless. Love your hair at any age with NEW YouthLock- JOICO's truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, YouthLock is a breath of fresh (h)air for mature, tired tresses! YouthLock Shampoo provides a prime opportunity to gently cleanse your tired tresses, bringing back the Joi of lush, lively, lustrous-looking hair. Key features: Free of SLS/SLES Sulfates (Sodium Lauryl/Sodium Laureth Sulfate) Gently cleanses hair Reduced hair fall* Boosts shine *Due to breakage from brushing on damaged hair, when used with YouthLock Conditioner vs. a non-conditioning shampoo Key Ingredients: COLLAGEN: Known to support healthy skin and hair, helps restore strength and elasticity to strands for healthy, youthful looking hair. BURITI OIL: Full of Antioxidants and Vitamins A and E, known to help restore dry, dull hair with hydration and shine.