Percy & Reed's must-have hair primer works to perfect the surface of every strand from root to tip, for healthy looking, well-behaved hair. The weightless, leave-in balm benefits all hair types, working to create a flawless foundation for styling. The gel-based primer seals the cuticle, conceals irregularities and controls frizz, flyaways and split ends, improving hair texture for the best version of your hair. This all-important step also improves styling performance and provides longer lasting results, for hair that behaves the way you want it to. Plus, it is laboratory proven to give continuous frizz protection for up to 72 hours.