YLove your hair at any age with NEW YouthLock- JOICO's truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, YouthLock is a breath of fresh (h)air for mature, tired tresses! YouthLock Shampoo provides a prime opportunity to gently cleanse your tired tresses, bringing back the Joi of lush, lively, lustrous-looking hair.