Creative director and Founder: Emilie Helmstedt Created the cover for the ELLE January 2021 Edition. "My inspiration behind the illustration was to create something light and warm with the urge to give us all a little hope and brightness to start the new year with. I Abloom for a new beginning of the life inside me. " A drawing of my daughter before she saw the daylight. BLÅ - BY EMILIE HELMSTEDT