The next evolution of the cult-favorite 'Eye Glow Gem' eye color, 'Skin Shadow' has the same iconic texture, effortless application and lasting wear, but with new Flexible Matrix Technology that melts into skin for a beautiful veil of smudge-free and crease-proof color. The new and improved formula embodies the best of a powder and cream eye color all in one unique, bouncy "mochi" texture with a wet gloss finish. It provides effortless application and long-wearing performance that can be swept on or built up for a personalized look.