The new favourite. If you love our Rancher style, then this is the update you've been waiting for. A completely new silhouette adapted from vintage men's styles, trimmed with soft, tonal genuine suede band. We promise it will become a new LOC staple. Meet our favorite new label from down under. We are obsessed with Lack of Color and we know you will be too! Made from 100% Australian Wool, your LOC hat will be yours forever.