Give hair a dose of strength, softness, and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf, and plant-based protein creates a protective shield around strands to improve hair's structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair. Benefits: Deeply hydrates and nourishes fragile strands. Reinforces and strengthens hair from the inside out. Instantly improves combability to reduce hair fall caused by brushing and styling. Forms a scaffold around each hair fiber to protect it from external aggressors. Softens and smoothes hair, reducing flyways and frizz. Hair is 2.9x more elastic and 133% stronger.* *Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner, and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo. Key Ingredients: Oribe Signature Complex (Watermelon, Lychee, and Edelweiss Flower) defends hair from oxidative stress, photoaging, and the deterioration of natural keratin all while protecting it from the drying, damaging, and color-depleting effects of the elements. Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling, and external aggressors. Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity Daisy and Honeysuckle Extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health, and encouraging length. Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair. 33.8 oz. / 1000 mL