Scottish Gaelic for "red", RÙADH (pronounced "roo-ah") is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. Cut from organic cotton fleece that will get softer with wear, the 'Jura' crewneck sweatshirt has a relaxed fit with curved balloon sleeves.
