An immediate high-intensity matte finish as soft and luminous as velvet. Phyto-Rouge Velvet offers a surprisingly comfortable and creamy texture that glides effortlessly over lips. Its thin matte film blurs fine lines, conceals imperfections and subtly reflects light for a flawless powdery finish. Lips are left feeling supple, soft and plump — even when bare. All shades are highly pigmented and can be worn with confidence thanks to its 8 hour wear and buildable coverage.