A rich, luxurious moisturizer that deeply hydrates, revitalizes and enriches skin with the radiance of pure gold. What It Does: La Prairie debuts its first refillable vessels with the Pure Gold Collection. The brushed metal casing and cap of the Pure Gold Radiance Cream are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be removed, recycled and replaced. This rich, luxurious moisturizer deeply hydrates, revitalizes and enriches skin with the radiance of pure gold. Infused with La Prairie's proprietary Pure Gold Diffusion System and the Exclusive Cellular Complex, it provides essential nutrients, smoothing the skin, evening skin texture, and restoring a youthful glow. Benefits: Enhances skin's radiance instantly and over time. Provides essential nutrients restore devitalized skin. Evens and smoothes skin's texture. Helps to restructure the skin and increase skin volume. Hydrates deeply. Skin is revitalized, replenished, enriched, diffusing the grace of the golden hour Science: The Pure Gold Collection has been developed for devitalized skin - skin that is fragile, thin, dry and dull. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalized skin, La Prairie has developed a proprietary Pure Gold Diffusion, designed to provide sustained delivery of two key replenishing active ingredients over the course of the day to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System leverages the unique properties of gold as a vehicle for powerful actives to deliver three peaks of action to the skin. First is the immediate deposition of gold on the skin's surface upon application, offering instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a steady release of the replenishing active ingredients linked to gold particles over the course of the day completes the sequence and ensures skin is continually replenished. How to Use: Apply morning and night after cleansing, toning and applying Pure Gold Concentrate and Pure Gold Eye Cream. Using the 18k gold plated spatula to scoop a dime-sized amount of cream, begin with a sliding motion between eyebrows, sliding up to forehead and continuing towards the temples. Slide across the cheekbones towards the top of nose, continue down to jawline and to chin. Finish by sliding with one hand around mouth. Repeat entire pattern until absorbed. 1.7 oz./ 50 mL
