Burberry Brit Shine – the new lipstick that goes beyond,offering hours of shine and plumper lips over time*. Its glossy balm texture combines an intense pigmentation and a multifaceted shine that reflects light from all angles,offering a smoothing and resurfacing full-lip effect for up to six hours. The colour remains homogeneous and doesn't bleed or smudge. Designed to suit all lips – even the most sensitive. Lightweight and non-sticky,the hybrid texture glides seamlessly on the lips to feel like a protective shield against dryness,dehydration and discomfort. The scent of the formula is a rose petal signature boosted by fruits and greens that enhances the wearing experience. Active hydration:infused with natural-origin ingredients,Burberry Brit Shine's comfortable formula provides instant hydration** that lasts up to seven hours. The lips feel soft and moisturised all day long. Overtime plump and protection:enriched with a blend of collagen-boosting peptide,rosa damascena and safflower oil,the formula helps to strengthen the lip barrier and limits water loss,leading to plumper* lips after 28 days of use. A unique British-inspired colour range:available in 15 statement shades inspired by Burberry's British roots. The range features Heritage Honey,inspired by the colour of the Burberry trench coat and Tea Party,a classic English tradition – alongside Kensington Crush and Pimlico Sunset,named after two of London's iconic neighbourhoods. The lipstick case features touches of gold and silver that shine through a protective glass-like cover,referencing Burberry's signature house codes. * +17% volume on bare lips after 28 days of use – clinically tested on 31 women. **+28% hydration after one hour – clinical study on 32 women. Vegan formula