Founded in 1978 by Australian native Brian Smith, Ugg's iconic styles were originally worn by surfers as a way to keep warm after early morning sessions. Transcending seasons and trends, today the label serves as a symbol of SoCal beach culture with its enduring designs that feel like a lasting hug. A new take on the iconic 'Tasman', the 'Regenerate' is crafted with raw materials from ranches that practice regenerative agriculture, which help restore soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations.
